Knowledge shared freely builds authority and trust. Explore insights on web design, content strategy, SEO, and generally getting the most out of your website. The more you know about how this works, the better decisions you’ll make. If you resonate with this, let’s chat!
When someone finds your business online, your website has a few seconds to convince them to stick around. A lot of the time, something gets in the way before they ever reach out. The problem is those friction points aren't always easy to spot when you're on the inside...
Hi, I'm Henri Rapp, a creative director and web designer based in Cleveland. What makes a website work is actually simple. Be obvious about what you do. Make it easy for a visitor to find and trust you fast. Give them a clear next step. No templates, no stock photos, just a site that authentically sounds and looks like you.
Why Business Blogging Works & How to Do It Right! Many people or businesses launch a website and stop there. But your site shouldn’t just exist. It should work for you.It should be a living breathing entity that evolves overtime. Publishing blog content is one of...
SoundTravels.tv is Matt Vogel's website for his work as a production sound mixer based in Chicago (and beyond). After several in-depth conversations with Matt, the goal was clear: build a content-first website that attracts high-intent search traffic and converts it...
HenriRapp.com is my primary site for Henri Rapp Recording, my production sound mixing for TV & video production business and one of the strongest examples of what a tightly focused, content-first web strategy can do. This is a long-running project that’s been...
When comedian David A. Arnold was preparing to shoot his Netflix stand-up special, Fat Ballerina , I came on board as producer—working directly with David from the initial creative conversations through final delivery. While his executive production team, including...
Working with Ryan to create a minimal, purposeful portfolio site that highlights his cinematography work without getting in the way. The layout is clean, the navigation is direct, and the structure supports his reel, credits, and contact info with just the right...
Meet Isaiah & Jeffery This documentary style fundraising video production for The Childhood League Center was produced in collaboration with a former team. It tells a powerful story of resilience, inclusion, and early childhood support — created to help drive...