HenriRapp.com is my primary site for Henri Rapp Recording, my production sound mixing for TV & video production business and one of the strongest examples of what a tightly focused, content-first web strategy can do.
This is a long-running project that’s been optimized through multiple evolutions of the site — each one shaped by analytics, search performance, and real-world experience. It’s engineered to earn trust quickly, guide visitors towards action, and drive steady organic visibility in a niche but high-value space.
Notable highlights:
Clean, SEO-backed architecture with national and location-based landing pages.
A blog that brings in organic traffic, earns backlinks, and builds authority.
A free call sheet template as a lead magnet, connected to CRM and email automations.
A Cleveland crew directory that supports my ideal clients and ranks for long tail search terms.
A brand identity built on clarity and craft; From the messaging and tone to the hand-drawn logo (designed by my father) and motion details like a scrolling fader knob and animated hero reel.
The site consistently ranks for high-intent keywords across multiple major U.S. markets, converting organic traffic into client work with no paid ads.
View the site → henrirapp.com
