SoundTravels.tv is Matt Vogel’s website for his work as a production sound mixer based in Chicago (and beyond).
After several in-depth conversations with Matt, the goal was clear: build a content-first website that attracts high-intent search traffic and converts it into booking inquiries, all without losing the authenticity of Matt’s voice. The messaging needed to communicate the things that matter most to producers: trust, experience, scalability, flexibility, and reliability….and to highlight his extensive experience doing travel documentary work across 75+ countries.
Working on SoundTravels.tv, I led the web design , identity system, copywriting , and SEO strategy. The copy and positioning were shaped directly from recorded calls, then translated into structured pages designed to rank, guide, and convert.
- SEO-first structure + location landing pages built to rank for high-intent searches like “Chicago production sound mixer” (and nearby markets), while giving a producers a fast & credible place to vet Matt Vogel.
- DNS + infrastructure migration into my managed web hosting stack, with a CDN layer for speed and stability.
- Portfolio built as indexable posts that add context to Matt’s production sound work, reinforces credibility, and creates long-tail SEO opportunities beyond a generic “Work” grid.
- Content-driven design guided by copy: messaging shaped from Matt’s own words, structured for search, built to establish trust quickly, and engineered to convert viewers into booking inquiries.
View the site → soundtravels.tv